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How Journalists Perceive Their Role in Lifestyle Magazines and Consumer Supplements
Černá, Nina ; Vochocová, Lenka (advisor) ; Jirák, Jan (referee)
This thesis is, in its theoretical part, focused on the concepts describing questions of normative theories of the press, public sphere and current journalist's position within the media organizations. Research part examines the factors influencing editors and their normative ideals about journalist profession. Through qualitative research we found the conclusions which represent personal, organizational and external factors influencing their work.
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Kraus Magazine in Terms of the Political Economy of Communication: A Critical Analysis of a Year of Existence of the New Concept in the Czech Media Market
Podzimková, Linda ; Vochocová, Lenka (advisor) ; Bednařík, Petr (referee)
This rigorous thesis researches the Czech printed magazine Kraus which was launched in November 2011 and ended in July 2012. The magazine was unique due to its media format of so called personality magazine. Kraus magazine was the first personality magazine in the Czech republic and no such other has been released since then. The thesis tracks and analyzes the existence of the magazine in Czech media market, while following the perspective of the critical political economy of communication. In order to put the Kraus magazine into a broader context of the political economy of communication, one part of the thesis is focused on foreign personality magazines such as Dutch Linda or American O, The Oprah Magazine. The successful Dutch Linda magazine was explicitly a pattern for Kraus, being published by the same media production company Sanoma Magazines. Another part of the thesis characterizes the public media image of Jan Kraus, a well-known Czech TV host, whose name and face the first Czech personality magazine bare. Marketing strategy, influences of the media management and ownership, advertising, internationalization, concepts such as commodification and structuration and more are the main interests of critical political economy and the key areas of this study too. The thesis includes a qualitative...
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Luxury lifestyle newspaper supplements in the Czech republic
Tesařová, Valentina ; Zezulková, Markéta (advisor) ; Jirák, Jan (referee)
The diploma thesis observes the phenomenon of Czech journal attachements of luxury character in particular supplements ZEN, City Life, Esprit and Proč ne?! These are published together with daily press E15, MF Dnes, Lidové Noviny a Hospodářské noviny. In the theoretical part is first outlined the development of lifestyle magazines and classical daily attachments, because examined supplements are kind of combination of both these media products. The next chapter deals with the media content from the political as well as economical communication, which covertly affects media by means of advertising and public relations and thus shape public opinion according to their own interests. In the end the theoretical part focuses also on definition of advertisement and public relations. The goal of the practical part is to research using the semiotic analysis how the ideology of success is presented to readers, which is in general an attribute of political as well as economical elites. These elites secretly control media products following political economy of communication. Powered by TCPDF (www.tcpdf.org)
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Forbes magazine in terms of the political economy of communication: a critical analysis of a year of existence of the czech media market
Bendlová, Klára ; Vochocová, Lenka (advisor) ; Křeček, Jan (referee)
Master thesis concerns itself with Czech edition Forbes magazine. Regarding the global media market today, journal Forbes without a doubt belongs to the fully respected periodical. Magazine Forbes has gained its reputation thru regular publishing business charts. Concept of this magazine was established on the stories of successful people. Thesis examines introduction of the journal on the Czech market and its first year of existence in the conditions of domestic media market. This view is based on political economical communication. The emphasis, in the Czech issue Forbes magazine, is put on the rise of success and identities thru political economical communication and its confrontation with cultural studies. In the frame of wider politico-economic context is part of the thesis dedicated to original American edition of the magazine, whose publisher owns the rights for publishing the magazine in Czech Republic. The main research on the political economical bases related to Forbes magazine is characterised by the production of this magazine, its position and goals on the market, strategy to achieve and target audience. Thesis contains quantitative analysis of the magazine contents and qualitative analysis editorials editor in chief. That should have provided deeper view into the meanings and identities in...
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Luxury lifestyle newspaper supplements in the Czech republic
Tesařová, Valentina ; Zezulková, Markéta (advisor) ; Jirák, Jan (referee)
The diploma thesis observes the phenomenon of Czech journal attachements of luxury character in particular supplements ZEN, City Life, Esprit and Proč ne?! These are published together with daily press E15, MF Dnes, Lidové Noviny a Hospodářské noviny. In the theoretical part is first outlined the development of lifestyle magazines and classical daily attachments, because examined supplements are kind of combination of both these media products. The next chapter deals with the media content from the political as well as economical communication, which covertly affects media by means of advertising and public relations and thus shape public opinion according to their own interests. In the end the theoretical part focuses also on definition of advertisement and public relations. The goal of the practical part is to research using the semiotic analysis how the ideology of success is presented to readers, which is in general an attribute of political as well as economical elites. These elites secretly control media products following political economy of communication. Powered by TCPDF (www.tcpdf.org)
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Kraus Magazine in Terms of the Political Economy of Communication: A Critical Analysis of a Year of Existence of the New Concept in the Czech Media Market
Podzimková, Linda ; Vochocová, Lenka (advisor) ; Křeček, Jan (referee)
This diploma thesis researches the Czech printed magazine Kraus which was launched in November 2011 and ended in July 2012. The magazine was unique due to its media format of so called personality magazine. Kraus magazine was the first personality magazine in the Czech republic and no such other has been released since then. The thesis tracks and analyzes the existence of the magazine in Czech media market, while following the perspective of the critical political economy of communication. In order to put the Kraus magazine into a broader context of the political economy of communication, one part of the thesis is focused on foreign personality magazines such as Dutch Linda or American O, The Oprah Magazine. The successful Dutch Linda magazine was explicitly a pattern for Kraus, being published by the same media production company Sanoma Magazines. Another part of the thesis characterizes the public media image of Jan Kraus, a well-known Czech TV host, whose name and face the first Czech personality magazine bare. Marketing strategy, influences of the media management and ownership, advertising, internationalization, concepts such as commodification and structuration and more are the main interests of critical political economy and the key areas of this study too. The thesis includes a qualitative...
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Kraus Magazine in Terms of the Political Economy of Communication: A Critical Analysis of a Year of Existence of the New Concept in the Czech Media Market
Podzimková, Linda ; Vochocová, Lenka (advisor) ; Bednařík, Petr (referee)
This rigorous thesis researches the Czech printed magazine Kraus which was launched in November 2011 and ended in July 2012. The magazine was unique due to its media format of so called personality magazine. Kraus magazine was the first personality magazine in the Czech republic and no such other has been released since then. The thesis tracks and analyzes the existence of the magazine in Czech media market, while following the perspective of the critical political economy of communication. In order to put the Kraus magazine into a broader context of the political economy of communication, one part of the thesis is focused on foreign personality magazines such as Dutch Linda or American O, The Oprah Magazine. The successful Dutch Linda magazine was explicitly a pattern for Kraus, being published by the same media production company Sanoma Magazines. Another part of the thesis characterizes the public media image of Jan Kraus, a well-known Czech TV host, whose name and face the first Czech personality magazine bare. Marketing strategy, influences of the media management and ownership, advertising, internationalization, concepts such as commodification and structuration and more are the main interests of critical political economy and the key areas of this study too. The thesis includes a qualitative...
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Transformations of the evening news Události and regional news of ČT since 2007 to 2012
Bednářová, Martina ; Jirák, Jan (advisor) ; Trampota, Tomáš (referee)
The main aim of the master thesis Transformations of the evening news Události and regional news of ČT since 2007 to 2012 was to introduce news in context of normative theories, television news in context of Czech Republic, their development and current conditions. Theoretical frame of the thesis was political economy of communication, outlining the background of news production, and contributing to understand news issues. Essential part of the thesis was the combination of quantitative and qualitative analysis used as a tool for examining news objectivity at evening and regional news of public television Česká televize since 2007 to 2012, its development and differences between evening and regional news. Objectivity was researched through relevance and uncovering bias by visual balance and neutral presentation. It was found that evening news Události dedicate most of the time to foreign, occasional and political events, 35 % of news showed elements of siding, for example by dramatization, possible reality distortion and using expressive expressions. In terms of regional Brno's news Události v regionech it was found that the highest relevance was assigned to points of interest news and local news, 17 % of news showed elements of siding using mostly evaluative expressions. In case of evening news...
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How Journalists Perceive Their Role in Lifestyle Magazines and Consumer Supplements
Černá, Nina ; Vochocová, Lenka (advisor) ; Jirák, Jan (referee)
This thesis is, in its theoretical part, focused on the concepts describing questions of normative theories of the press, public sphere and current journalist's position within the media organizations. Research part examines the factors influencing editors and their normative ideals about journalist profession. Through qualitative research we found the conclusions which represent personal, organizational and external factors influencing their work.
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